AdWords Remarketing (RLSA)

AdWords Remarketing (or RLSA, which stands for Remarketing Lists for Search Ads) allows you to place text-based AdWords Ad listings in front of potential customers who have already visited your website and shown interest in your products or services. We’ll work with you to identify the best ways to target your customers, and market to them specifically.

What is AdWords Remarketing?

Just like Display Remarketing, RLSA allows you to target people who have already visited your website. However, with RLSA, the ads appear within the Google search results.

As with Display Remarketing, RLSA allows you to target to specific audiences, such as past purchasers, people who abandoned their shopping cart, or visitors who viewed a page or product on your website.

Because these past visitors are already familiar with your brand, RLSA is a powerful tool for lowering your cost-per-conversion, building higher click-through rates, and increasing conversions.

Why Choose Traffic Box to Run Your RLSA Campaign?

Our RLSA specialists will perform a thorough website assessment to uncover potential market segments, and manage the placement of your ads to yield best results.

The results and data are analysed and assessed to enable us to refine messaging and build highly-targeted lists. This directly leads to more conversions.

We then report back on the campaign’s performance to allow you to make more informed business decisions.

If you’d like to discover how RLSA Remarketing can assist in building brand recognition and conversions, then speak to our team today. We’ll take the time to understand your business, and create a unique strategy that gives you a competitive advantage.